Great Design - Conclusion
It was about time I explained why I have such a love for Apple, and hopefully the series of posts in this blog have achieved that. But,...
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- Apr 11, 2023
- 4 min
1984 - The Advert That Revolutionised Advertising
"On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." It's very rare that one thing can...
- Apr 11, 2023
- 5 min
Designed By Apple In California - A Point In Time
NOTE: Please take the time to watch the 2 minute video below before reading this blog post. “You understand the nature of an object so...
- Apr 9, 2023
- 4 min
iPod Shuffle 1st Gen - Smart Simplicity
“I think there is a profound and enduring beauty in simplicity; in clarity; in efficiency. True simplicity is derived from so much more...
- Apr 4, 2023
- 5 min
Dynamic Island - Doing It Better
“It's very easy to be different, but very difficult to be better.” - Jony Ive 'Innovation' is an interesting word. According to the...
- Apr 3, 2023
- 4 min
"Duo" & "Health" - iPhone 6 and iPhone 6 Plus
"Life has to be about more than just solving problems. If all that life is about is solving problems, what's the point in getting up in...
- Mar 31, 2023
- 5 min
5th Avenue Apple Store - All In One
Manhattan is my favourite place on earth. There's something about walking down those streets and avenues, through the concrete jungle,...
- Mar 30, 2023
- 7 min
AirPods Max - Close But No Banana
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -...
- Mar 1, 2023
- 4 min
AirTag Hermès Packaging - A Match Made In Heaven
“Packaging can be theatre, it can create a story." Steve Jobs It all starts with hello. Companies often spend a lot of time designing...
- Jan 17, 2023
- 5 min
iPhone - Who wants a stylus?!
“Every once in a while, a product comes along that changes everything." Steve Jobs, Macworld 2007 It's hard to imagine a world without...
- Oct 8, 2022
- 4 min
Covent Garden Apple Store - An Unobstructed View
Sometimes the true beauty of an object comes from its barest form; the beauty of the materials, structure and compilation, rather than...
- Oct 4, 2022
- 3 min
Think Different - Here's To The Crazy Ones
Apple's 1997 "Think Different" advertising campaign.
- Oct 3, 2022
- 3 min
Macintosh 128K - Design For Everyone
A look into the computer that changed everything, and why design for everyone is great design.
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