"On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." It's very rare that one thing can...

NOTE: Please take the time to watch the 2 minute video below before reading this blog post. “You understand the nature of an object so...

“I think there is a profound and enduring beauty in simplicity; in clarity; in efficiency. True simplicity is derived from so much more...

“It's very easy to be different, but very difficult to be better.” - Jony Ive 'Innovation' is an interesting word. According to the...

"Life has to be about more than just solving problems. If all that life is about is solving problems, what's the point in getting up in...

Manhattan is my favourite place on earth. There's something about walking down those streets and avenues, through the concrete jungle,...

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -...

“Packaging can be theatre, it can create a story." Steve Jobs It all starts with hello. Companies often spend a lot of time designing...

“Every once in a while, a product comes along that changes everything." Steve Jobs, Macworld 2007 It's hard to imagine a world without...

Sometimes the true beauty of an object comes from its barest form; the beauty of the materials, structure and compilation, rather than...

Apple's 1997 "Think Different" advertising campaign.

A look into the computer that changed everything, and why design for everyone is great design.